4 Most Sought After Instagram Niche Ideas in 2023

4 Most Sought After Instagram Niche Ideas in 2023

Instagram is no longer the humble photo-sharing app of yesteryear. It has evolved to become a powerful tool for brands and businesses to get the word out there and start growing as a powerful business platform.

How has this happened? Let us give you a few numbers…

      • Instagram has over 2 billion monthly active users.
      • 91% of active Instagram users watch videos weekly
      • Instagram is the 7th most visited website in the world.
Content creators, influencers, and brand marketers have plenty of opportunities for making money on Instagram.

But it all comes down to how you niche down and leverage your own skills, talents, and strengths. Niches are absolutely a must when you kick off your content creation journey on Instagram.

In this post, we will tackle a few topics:

      • What is an Instagram niche
      • Why choosing the right niche is important
      • The 4 most profitable niches in insta today (with examples)

What is an Instagram Niche?

You can think of an Instagram niche as a particular category or focus area in which your content centers around. For example, you could be in the beauty niche, the fashion niche, the travel niche, the food niche, the business niche, and more!

Such content is perfect for brands and businesses as a platform to put on native advertising.

And when you take a look at user preferences, people are becoming more averse to direct, in-your-face advertising and much prefer campaigns and messaging that has been integrated as a part of the content in a more thoughtful way.

Why choosing the right niche is important

Choosing the right niche is essential as a content creator because it will give your content the best chance of reaching the right audience. A solid niche helps to ensure that you are cutting down on the competition.

To put it simply, without a niche you’re competing against a larger group–and your content lacks focus.

On top of that, you would still benefit from chalking out an even more specific niche within your industry. For example, compare this to your niche being lifestyle content for females aged 17 – 25. Not only is your content more targeted, but it also helps you define your audience more clearly.

Tailoring content

In addition to helping you tailor your content, niching down helps you develop a persona that you can target all your content to. After all, it’s much easier to create content with a specific person in mind. It will help you make it much more focused, relevant, and valuable. And these are the things that will bring audiences back to your page.


Once you have a niche, you can start establishing your credibility as an expert in that subject area. Niches help your followers associate your Instagram account with something specific, on-brand, and recognizable.

And this is where the monetization comes in.

Once you’re an authority on that subject and have built a sizable following, you can earn from affiliate marketing, sponsorships, consulting roles, and even design your own courses that your Instagram followers can purchase.

4 Most Profitable Instagram Niches in 2023

Without further ado, here is a suggested list of 4 of the most popular profitable Instagram niche ideas (in no particular order). Have a read through this list and see what aligns with your interests and/or skills.

Health & Fitness

Health and Fitness are one of the most lucrative niches on Instagram. Not only are there lots of sub-categories to dive into, but it’s also one of those niches that will never go out of trend or become outdated. In fact, in more recent times there has been a resurgence in the demand for this kind of content.

In the post-pandemic world, people everywhere have become more and more aware of the importance of cultivating a healthy lifestyle. Wellness has also become a hot topic, with many celebrities and influencers popularizing it for the layman audience.

This has resulted in health and fitness becoming extremely trendy and has led the industry to skyrocket. With an average organic reach of 3.1 million instagram accounts, there are lots of opportunities at your disposal.

Within Health & Fitness, there is a range of focus areas you could create content on–such as yoga, weightlifting, sports, etc.

Opportunities for monetization are also wide-reaching. You could launch your own fitness programme or class, become a coach and do 1:1 training with private clients, take group classes, and tie up with supplements, healthy food, and gym accessories brands to earn via affiliate links or sponsorships.

An example of a fitness influencer who has had a long-standing career is personal trainer and nutritionist Maulika Sharma AKA @thegirlwithabs16.


With total global beauty industry spending in 2020 being $483 billion, and the annual total expected to top $716 billion by 2025, beauty is a super in-demand niche to use for your content creation journey.

Part of why beauty is such a great niche to start off with is how easily the niche lends itself to photos and video. There are a dizzying array of inspiration posts out there. From tutorials to product reviews, comparisons to DIYs and recommendations–beauty is one of those niches where you may never run out of content ideas.

Beauty is also a great niche because it isn’t just about educating followers on makeup or beauty techniques. In fact, this kind of content can be made with an emotional pull, and there are several beauty trends or challenges that feature difficult topics like bullying, etc.

In other words, you can really connect with followers on a deeper level, and use this to start a conversation about the standards of beauty and all the pressures that we face. Personable niches like this one will help you grow your followers quickly and keep them hooked.

Even celebrities and influencers have jumped on this train with the absolute explosion in makeup and skincare brands that have come up in the last year.

Check out how Sidhdhi, who goes by @bestofbeauty29 on Instagram, gives product recommendations while interspersing it with more personal posts that give her a friendly, girl next door persona.


Thanks to Instagram, trends are hopping straight from the runway to people’s closets. We can all agree that Instagram has made the world of fashion a lot more accessible than ever before.

When it comes to brands and influencers using Instagram for fashion, the business benefits are plenty. With the new built-in features like Instagram Shopping, your followers can shop right from the app. It’s also become easier than ever to curate lists and tailor your recommendations.

Leveraging fashion as your niche on Instagram can help you drive traffic, make sales, and build a loyal community. In fact, a 2021 report by the platform showed that over a third of users bought items from their feeds. On top of that, the fashion community on Instagram is more engaged too. They post three times more often than the average person and also have 230% more followers.

Whether you’re making styling videos for certain clothing pieces or doing clothing hauls to show what you bought recently, there’s a lot of room for experimentation and talking to your audience directly.

If you’re feeling confused about what to opt for as your niche, fashion can be quite forgiving in that sense.

Since it is something that’s constantly evolving, it will really allow your followers to go on that journey with you as your own style changes and refines itself.


Lifestyle content is also one of those niches that will never quite go out of vogue anytime soon. However, this one can be a bit tricky to navigate as the term ‘lifestyle’ can be quite a catch-all one.

This niche mostly involves content like daily vlogs or glimpses of what your day-to-day activities are like. In that sense, it’s extremely easy to pull off from a production standpoint. Showcasing your lifestyle on Instagram can be quite lucrative too–as 80% of social media posts center around lifestyle, opinions, and personal ideas.

If you’re a beauty and/or fashion content creator, it can be easy to niche up to creating lifestyle content. The most straightforward way to start monetizing here would be to tie up with brands for sponsorships and paid partnerships, along with affiliate links for products and services you use and showcase to your followers.

Are you looking to start an Instagram page?

To sum things up, a niche is crucial as a content creator because it helps you narrow down your target audience, makes you more discoverable to the right audience, whittles down the competition, and gives you an area to be a subject matter expert so that you can start monetizing quicker.

Keep in mind that this list of niches above is just a starting point to get the wheels in your brain turning. If you want to start creating content around a completely different niche, more power to you!

A ton of creators out there have found success by opting for more unconventional or more specialized niches like real estate or relationships. Doing so allows you to cover other topics worthy of exploring and makes your content that much more original.

If you’re a newbie content creator looking for an easy way to whip up videos for your niche, try ChopChop. Our text-based online editor is a breeze from start to finish–with all the tools you’ll need to start telling amazing stories on social media.

Use our charts and tables to bring numbers and figures to life, then add some ambience with a selection from our audio library.

ChopChop also comes with an inbuilt voiceover recorder so you can easily create a narration for your clip if you so desire.

Along with automated captions to optimize your feed, we’ve also got striking graphics. Whether it’s a location tag, lower-third or any text graphic, our overlays section will add style and polish to your video.

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