Product Videos - ChopChop.Video

How To Create A Product Review Video [10 Tips + Examples]

ChopChop — Mon, 03 Oct 2022 11:19:00 +0000

We are well into the age of e-commerce now. Product reviews have become an amazing tool for users to find out more information about which products they should invest their hard-earned money into.

A good product review is one that’s short, sweet, and to the point. Those seeking these often watch multiple videos to get as much information as possible about the item they’re interested in.

Savvy users want to ensure they’re getting the bang for their buck – and reviews help them achieve this goal.

They are an excellent format to highlight the strengths of your product and demonstrate its best features. In addition to a walkthrough of the features, these videos usually contain analysis and competitor research to help audiences figure out which features they should prioritize over what.

You could create product video review of just about anything under the sun, ranging from gadgets like laptops and phones to appliances, toys, stationery, and more. Keep reading for our best tips on how to create a product review for social media that audiences will love (and watch through till the end!).

You can make use of these no matter if you’re an influencer creating a review for your YouTube channel, or a marketer trying to get the word out there about your own product.

Tip #1 - Keep it short and sweet

There’s no place for fluff in a product video.
A good product review is one that’s short, sweet, and to the point. Those seeking these often watch multiple videos to get as much information as possible about the item they’re interested in.
That’s why it’s crucial to get them to stay on your video for its entire duration. This can be achieved with simple editing and quick cuts. A good rule of thumb is to keep your video under 3 minutes.

Tip #2 - Keep an eye on user comments

Since we’re trying to keep the video crisp and to the point, it’s best to select beforehand which features you will discuss in detail. How you select these features can depend on a variety of factors.

If a product is already on the market, it’s a good idea to look at the comments section of popular shopping platforms – they’re usually full of queries that need answering!

You could also hone in on the most hyped feature or something novel which hasn’t been introduced by the competition, for example. Here it can help to watch other reviews of products from the same industry.

Checking out which features others are covering in-depth can serve as a guide for your own script. Doing so will also help you find out which features are less discussed but still worth exploring.

This may also help niche down your audience and direct those wanting to know more information about that specific feature.

Tip #3 - Avoid technical jargon

Users often turn to product reviews to get a real-life sense of the product in action. When it comes to tools, machinery, or gadgets, you might feel tempted to focus on all the specifications and numbers. However, just because you have an understanding of these doesn’t mean your audience will too.

As a reviewer, you’re also an educator and expert. As a result, you also have to teach your audience and explain to them what certain features can do for them or help them achieve.

Remember that your goal is to avoid technical jargon.

If you’re talking about a laptop, for example, don’t focus solely on the numbers and jargon like RAM and SDD. Tell the viewer exactly how the feature enhances their experience. For example, you could say that a laptop with a hard drive of this type is the right choice for those doing heavy-duty activities like video editing and gaming.

YouTube creator Tech Burner does an excellent job of this in this video covering the right specifications to consider before purchasing a phone. Though this is not a standard review, it still compares a lot of phones and tells audiences exactly how the feature will benefit them.

Tip #4 - Use tried and tested video formats

If you’re having trouble coming up with ideas, stick to the basics. Unboxing videos, product setup videos, and video walkthroughs covering the essential features are formats that have been perfected by creators before you – so use these as templates when creating your product review video.

Tip #5 - Have a balanced view

If you’re a video creator making a product video review for a brand, it’s crucial to cover both the good and the bad. As a reviewer, your goal is to give a 360 picture of the product with its merits and demerits.

This is especially important when working with a brand that you may personally use and vouch for. You may be tempted to go on about how it’s the best in the market, but remember to keep a balanced view. If not, you will use your credibility as a reviewer.

Tip #6 - Go beyond the standard product specs

Effective product review videos go beyond the general specs of a product. It’s essential to give a glimpse of the user experience beyond what the company’s claims are.

In fact, your review video should be a little investigative in nature. Provide value to your viewers by assessing the claims made and put them to the test. This is also a great way to drive traction to your product review videos since it creates an element of curiosity about whether the product actually performs the way it was advertised.

Tip #7 - Focus on touch and feel

The reason so many people watch review videos is that they’re often purchasing items online and won’t be able to get a real feel for them like they would in the store.
Along with a commentary on its features, your job here is to give them a detailed picture of what the product feels like and its physical attributes.

Focus on the feel of the product, the build quality, paint, size, weight, etc. A great way to showcase the product in action is to shoot your product demonstration in the real-life setting where it is meant to be used.

This video by Cosmopolitan reviewing the Skims shapewear brand achieves this quite well.

It uses women of different body shapes and sizes wearing the shapewear underneath body-hugging clothes they would actually wear in real life.

Tip #8 - Compare your product with the competition

If you’re marketing your own product, using this video format allows you to explain to your audience exactly how your product fares compared to others.
This may seem a bit difficult because you obviously don’t want to praise your competitors too much.

However, the goal here is to demonstrate how your product stands out. Focus on the features which you know are superior in your product and demonstrate its USP.

YouTuber Mark Farell demonstrates this very well in his video comparing AirPods with the Beats Studio Buds. You’ll notice he has a list of different parameters including design, noise cancellation, sound quality, battery, and more that he uses for this comparison.

Tip #9 - Good lighting and a tripod go a long way

While you don’t need studio-level equipment to create a great product review, here are a few other things to keep in mind to get the best production value.

Your phone camera is sufficient to create high-quality visuals. However, it might be a good idea to invest in some lights to ensure your set-up looks perfect.

In this type of video format, you’re quite literally showing the product from all angles, so it’s super important your lighting is on point. Even natural lighting in front of a window can get the job done.

Another essential is a tripod. You could always create a make-shift one using a stack of books or a piece of furniture if needed. As long as it gets you a steady shot without shakiness, you’re good to go.

Tip #10 - Keep the edits simple and clean

Unlike more cinematic video formats like the vlog, a product review is quite cut and dry. This means that your edits have to be super clean, crisp, and shouldn’t become a distraction.

Think steady wide-angle shots along every intercut so often with close-ups and B-roll for the demonstration portion of the video. It’s also a great idea to use on-screen text, especially while mentioning technical specifications or more specialized features.
Check out how GeekyRanjit does this.

Give ChopChop a spin

You can easily achieve this output using ChopChop‘s highly intuitive online video editor. Simply use text-based formats to create gorgeous videos in minutes, even if you’ve never edited anything before.

ChopChop has all the features you’ll need to create a review video that shines. Once you’ve stitched your clips together, you can make use of our audio library to add some polish to your video.

Next, add on-screen text, titles, and graphics to call out the key features of the product and provide more context. We even have an in-built voiceover recorder so you can get everything done in one place.

Our automated captioning feature will help optimize your video for platforms like Instagram Reels and ensure it reaches to the maximum number of people. No need to transcribe at all!

Click here to sign up for early access.

Looking to create a product review video?

Product reviews are one of the best ways to get some hype going around your product. Use the tips outlined above to create a product video that will both educate and add value to your audience.

Don’t forget to check out ChopChop, and head to our blog for more tips for video creators.

The post How To Create A Product Review Video [10 Tips + Examples] appeared first on ChopChop.Video.

What Should be Included in a Product Video? [7-Point Checklist]

ChopChop — Mon, 18 Jul 2022 11:18:00 +0000

Product videos should be a key part of your video marketing efforts, because not only are they perfect for drumming up hype ahead of a new launch, they work just as well for highlighting a hero product or bestseller from your range.

Whether you’re making a product demo video or a simply want to showcase your product, read on for our checklist of the must-haves of a perfect product video.

Since we know there are several types of product videos depending on your industry or type of business, we’ll be giving video examples that show each item on the checklist in action or additional tips to how you can incorporate it into your own creation.

Now let’s get back to our checklist. Drum roll please!

1. Budget, Script & Storyboard (with patience!)

We’re big fans of over planning at the pre-production stage, so make sure you have your budget, script and storyboard in place. This will obviously take a few iterations, so don’t lose sight of the bigger picture.

Carefully planning how and where your product videos fit in your overall marketing strategy will help you get the best possible returns and figure out how to go about it.

Your product video’s style, tone, pacing, length–these are the key documents that will determine what the output looks like–so make sure you’re spending the most amount of time at this stage!

Now let’s get to video production!

2. The Best Equipment For Your Set-Up

More than the latest camera, it’s important that you know how to use your equipment well.

And thankfully, the camera quality on smartphones is often advanced enough to shoot cinematic product videos.

Check out this video for Steve Wright’s tips on how to nail a product video using an iPhone and some additional accessories:

3. Creative Background

We can’t stress this enough–a creative background can make or break your video. Even if you’re working with a small budget, get this right and it’ll make your production value look much higher than it is!

Depending on your script and the feeling you’re trying to instil in the viewer, the background could just be a plain background in your brand’s colours, achieved through simple paper or fabric backdrops.

If you want to take your product video a step further, come up with a background that enhances the narrative. For example, if you’re working with an energy drink, try a dripping water background to communicate feeling refreshed.

Remember, this is all possible with your regular devices and props you can find at home!

Check out how Mabel Lee does this to achieve dreamy backdrops for these beauty products.

4. B-Roll and Inventive Transitions

Sleek transitions and well cut b-roll are the key to showing off the features and design of your product and the ‘show, not tell’ principle we’re always preaching at ChopChop.

B-roll is your chance to visually demonstrate what the product can do or achieve in action, so make the most of it. It also adds a nice change of pace to the overall narrative of your product video.

Make your b-Roll inviting enough, and it’s exactly what you’ll need to stop thumbs on social media.

Now let videographer Daniel Schiffer show you how it’s done!

5. Text/ Captions

This goes along with our previous tip. Text or captions are essential for communicating important information to your viewer and for highlighting important bits of your script, especially if your content is in the style of an explainer video.

They also come in super handy for social media users who are scrolling through their feed and are watching your product video on mute.

In fact, this video by skincare and beauty brand Glossier relies heavily on text to communicate the brand’s values and what makes it stand out from competitors.

If you want to achieve a similar effect, ChopChop‘s online editor makes it super easy and fuss-free, even if you’ve never edited before. With our automated captioning feature, you can generate captions at the click of a button.

6. Professional Quality Lighting

This is as textbook as it gets, folks. No matter who your target audience is, good lighting is an absolute must to nail product videos. Not to mention, lighting is a key determinant of the tone of your final output.

Thankfully, you don’t need to have access to expensive studios or pricey lights to achieve a similar result.

Check out the video below, where Brady Besette shares his best hacks for achieving cinematic lighting even if you’re working with a super tight production budget:

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7. Voiceover

Adding voiceover is another super easy way to educate viewers on your product, especially if you are filming a product demo video and want to pack in more information or instructions without taking away from the visual elements.

Nespresso makes use of voiceover in their instructional video.

ChopChop’s got you covered here too. Check out our simple voiceover recording feature that will help you add depth to your story in just a few clicks.

Wrapping Up

If you’re looking for a product video app that can help you put your footage together, head on over to ChopChop and sign up for early access to our super-intuitive video editor!

The post What Should be Included in a Product Video? [7-Point Checklist] appeared first on ChopChop.Video.

How To Make A Product Explainer Video? [Format + Examples]

ChopChop — Mon, 06 Jun 2022 13:48:00 +0000

The goal with explainer videos is to break something down and deliver information or instructions that are easy to understand. Sounds simple enough, right?

But a killer explainer video is two-fold: it brings value both by informing AND entertaining. But it takes a lot of work to visually summarise what can often be complex or dry information in an entertaining and engaging format, especially if it’s your first time.

That’s why we’ve brought you our top tips on creating a explainer video, along with examples of real explainers from other brands that have nailed it.

Let’s get started!

Plan, and Then Plan Some More

Before you begin video production, you must decide on the scope, format, and style you want to go for. Is the purpose of this video marketing to highlight a specific process or the overall picture of how your product can be used? Do you want to go for a whiteboard explainer, or a screencast?

If you’re a small team working with a tight budget, it may be difficult to outsource freelancers to make a 2D, 3D or animated explainer or go all out with motion graphics and green screen.

But don’t worry, because there’s a lot you can do with live action explainers too, provided you script them to the T! More on that in the next tip.

But until then, check out these video examples from Tilleo and Moved.com which are informative, witty, and super entertaining!

This one has some graphics that visually communicate the app’s features. These are easily recreated with online editors like ChopChop.

Keep the Script Short and Sweet

Nobody wants to watch a long explainer video. In fact, nobody’s got the time to.

A long explainer video is a bit of an oxymoron in itself. After all, the whole point is to get the big picture delivered quickly to you.

As with all social media content, you must keep it shorter than 2-2.5 minutes to keep viewers engaged.

If you’re delivering instructions on a more complex process, break it down into shorter videos. This will also make it easier for users, as they can jump around to the relevant section based on their needs.

Use AIDA Framework for an engaging Explainer Video

Keep in mind that action explainer videos are also essentially marketing content. So, use them to communicate to your user how easy it is to use your product, as well as how easy their life will become after using it.

In our previous post on crafting killer marketing videos, we mentioned the AIDA framework (Attention, Interest, Desire, Action). Once again, use this to guide your script.

With Attention, you want to get your viewer’s attention right away with a relatable situation in the first few seconds. Hook their interest and let them know them inside out by touching on a pain point specific to them. These first couple of seconds are crucial as they determine whether the user will stick around for the rest of it.

This example by Elliott builds empathy right off the bat, identifying the user’s problem immediately –having lots of reach as a brand but finding it complex to manage their online storefront. It also does this by using ‘we’ (being brands/brand owners) in the voiceover.

Now that you have their attention, here comes the main bit. Your explainer will of course go into the details of the product itself, but it must dive into how your product addresses that pain point to keep them interested.

This explainer video by ZenDesk about their Knowledge Capture app does this quite well. In addition to telling the viewer how the app works, they pinpoint specific benefits, like quicker resolution times and consistent documentation of team knowledge.

Once we’ve laid the groundwork for them to now desire your production, encourage them to act on it now by ending with a strong call to action — like links to your social media/website or a coupon code.

Keep your Explainer Video Lucid and Easy to Follow

Let your viewer know exactly what they are in for through the title, and structure the video into different sections.

In the video below, the title communicates to the viewer that it will be more comprehensive (‘Instagram Marketing 101’) as well as the info they can expect to find, like using hashtags and stories for marketing.

You can divide each using title screens, frames or even lower thirds. ChopChop’s graphics section has a wide selection of elements to use for this.

Or you could check out our media library to add a stock image to use as a divider between different sections.

Another option is to repurpose shorter clips from other marketing content like a Zoom interview or product demo. You can do this easily in ChopChop without uploading the entire asset, and clip directly from it in real time.

Let the Visuals Tell the Story

If your explainer does not require specific screenshots or screen recordings, you can easily use the picture/video and titles format.

Check out this super good explainer video by Vintory, which totally nails this. Using a combination of stock footage, images, and simple titles, they craft a memorable video.

You can easily replicate this kind of format with ChopChop, where we have an extensive collection of charts and tables, so if your explainer uses stats to tell the story, we’ve got you covered.

Avoid the Dreaded Information Overload

This tip goes along with our previous one.

The best product explainer videos do not have information overload — that’s the easiest way to get the viewer to click off. So avoid chunks of words on the screen and instead, add short snippets of text that the viewer can read without having to pause.

Keep reading aloud to make sure your text is succinct, relevant, and easy to understand.

ChopChop makes this super simple to achieve with our talking points feature, which allows you to add sharp titles that play alongside the video clip to reinforce or emphasise the voiceover.

This explainer video by Wix does exactly that to really drive home the talking points in the first couple of seconds before the site screenshots are shown.

Add Voiceover and Captions

A voiceover is integral to an effective explainer video, and also helps you make it more engaging and humanise your brand.

This explainer video by Square features a voiceover that brings the product to life. It’s fun and friendly and adds a touch of whimsy in addition to the creative visuals.

By adding captions, you can help your viewers retain the information better.

ChopChop offers automated captions, so you won’t have to waste extra time transcribing either.

Wrapping Up Your Product Explainer Video

Now that we’ve given you our spiel on making an informative and engaging explainer video ideas, go out there and educate your viewers about your product with ease!

And don’t forget to check out ChopChop for a highly intuitive and fuss-free editing experience. Get started in minutes, even if you’ve never edited videos before. You can sign up for early access here.

The post How To Make A Product Explainer Video? [Format + Examples] appeared first on ChopChop.Video.

How To Make A Product Demo Video? [Format + Examples]

ChopChop — Mon, 18 Apr 2022 10:32:00 +0000

Product demo videos are an excellent content piece to add to your video marketing strategy. After all, the majority of people would rather watch demo videos than read about how a product works.

With the chance to show off exactly how your product works, highlight all its benefits, and instruct the viewer on the process, a product demo video can skyrocket your sales, if done effectively.

But with so much to cover in a single product video, it can be a bit tricky.

Using real-life demo video examples, we will show you the steps to creating a brilliant product demo video that’s sure to drive interest and sales!

Identify the purpose of your product demo video

Before you begin your product videos, you must decide on the purpose, audience and scope you want to go for.

With product demos, it can be as simple conceptually as setting aside a space in your room/office and filming the product itself or a set of hands interacting with it. This is a no-brainer route to go if your product is quite technical in nature.

Before you move onto creating the script, you must decide the scope of the product demonstration video itself. Is this video highlighting specific product features or does it provide a step-by-step instruction as to how your product can be used?

You could also try to focus on a single benefit or cater it to a specific subset of your target demographic that may have different use cases.

For example, if your product is a vegetable chopper, the protagonist of your product demo could be either a busy mom or a new cook. In the case of the mom, you could emphasise how it cuts down on the time spent in food prep. And with the new cook, you’d emphasise the ease of usage.

Keep the script short and sweet

This is a tip that we continuously emphasise, and it applies here too. All you’ve got is about 2 minutes to generate interest in your product through the demo video.

If you’re delivering instructions on a more complex process, break it down into separate videos for consecutive steps.

Use AIDA framework for an engaging explainer video

Whenever we’re mentioning marketing, the AIDA framework comes into play (Attention, Interest, Desire, Action).

The flow is like this: Describe your product, identify their pain point, demonstrate how your product solves that pain point, and end with a strong call to action.

With Attention, you want to get your viewer’s attention right away with a relatable situation in the first 30 seconds. Before moving ahead to the features, you must also use the opening to give a description of your product, complete with all the necessary details–like the model number, variant, etc.

Hook their interest by touching on a pain point specific to them, and then introduce how your product is the solution.

This video by Sinucleanse builds empathy right off the bat. Not only does it identify the user’s problem immediately, it even reinforces visually the frustrating past experiences of using alternatives to their product.

Now that you have their attention, here comes the main bit–the demonstration.

In this case, the demo video is both instructional and shows how easy it is to use the product, as well as the superior results and improved experience of the user. This part can take up about a minute to a 1.5 minutes.

Here’s the space for you to get creative. Check out how this demo video for famGADGET uses a testimonial-style video to walk the viewer through all the benefits of the product:

In the final 30 seconds, your goal is to build on the desire generated throughout the video by including a link to the website as the call to action.

Use simple visuals and graphics

Remember that a product demo is primarily educational, and the person watching is already being given a lot of new information to retain. This means that you want to keep the rest of the video as snappy and easy to follow as possible so as to not overwhelm them.

For example, in case of a software or SAAS product, you could easily make do with stock footage spliced with a screen recording of your tool or app.

This product demo by Anvl shows just how easy it is to do so. You’ll notice that it uses the first 30 seconds to set up the use case, and the rest of the video is screengrabs and recordings that show the Anvl dashboard and interface.

In this section, we see primarily text and simple graphics along with a powerful voiceover and epic music to highlight the points being made.

This effect can be achieved in a flash with DailyCutting. Not only does it have a great selection of sharp titles to emphasise talking points, it allows you to record voiceovers easily, and has an extensive stock library to choose from. If you need to add stats or charts, we’ve got that too.

Wrapping Up Your Product Demo Video

With our lowdown on creating killer product demo videos, you’re ready to make the best first impression for your audience and wow them with your product.

Remember to head to DailyCutting for a highly intuitive and fuss-free editing experience. Get started in minutes, even if you’ve never edited videos before.

The post How To Make A Product Demo Video? [Format + Examples] appeared first on ChopChop.Video.

How to make a Product Ad Video? [Format + Examples]

ChopChop — Tue, 29 Mar 2022 08:03:00 +0000

If you’re considering making short video ads to promote your business on social media, know that you’re already ahead of the pack.

Not only do consumers prefer watching video ads to know more about a product, but not a ton of companies have begun leveraging the power of video for their marketing strategy.

So, where to begin? We know it can be a bit tricky to nail product videos on your first try, so keep reading our guides and examples that show you how it’s done.

Define your target demographic and goals

This will involve digging through your analytics and developing a user persona to create video ads for your specific target audience. You can find out more about user personas in our previous blog post on product demo videos. It’s super important to set some specific, measurable goals before you begin working on your video advertising. For example, reaching a specific increase in followers or getting an xx% increase in your click-through rate.

Figure out your platform and ad format

Your demographic and goals will influence the platform and ad format you select. Now you may be thinking what the deal is, they’re all videos right? But a Facebook ad is quite different from a reel on Instagram.

Here’s some inspiration for Facebook ads, and here’s some if you’re looking to create a video ad for Instagram.

Remember that the platform will not only determine the tonality, but also the ideal length of your video. However, as a rule of thumb we recommend keeping it under 90 seconds.

Set a budget and scope for your product ad video

Now’s the time to figure out the logistics.

How long will this ad or campaign run and what kind of resources can you allocate to it? Will you create the video in-house or hire an agency? Will you use it to promote your entire range of offerings or a specific product?

Use the AIDA (Attention, Interest, Desire, Action) format to craft a compelling message. This is the 101 of marketing and we’ve talked about this format extensively in our earlier pieces too, which you can read here.

But bottom line, the first 15-20 seconds needs to hook your audience by touching on a pain point specific to them.

The next 30-45 seconds should be dedicated to giving a description of your product or service and how it solves their pain point to pique their interest.

And the final 10 or 15 seconds must seal the deal with a strong call-to-action that lets them know how they can find out more or purchase what’s being shown in the ad.

Feel free to throw in discounts or phrases like ‘limited time only’ to build a sense of urgency that gets them to click quickly.

Create a script/storyboard and plan your shoot

Putting together a script/storyboard mainly involves two elements – writing out what the voiceover will say and putting down a description or drawing of what the shot will look like along with potential video transitions.

Write down a list of props, actors, and other elements you’ll need to set up your shots perfectly.

Give this a few iterations and make sure to get as many eyes on this as possible to help snuff out any issues you may not have foreseen.

While planning your shoot, make sure you shoot more takes and film more than you think you’ll need. More ideas can be sparked in the editing process!

Put it all together with DailyCutting

Now it’s time for the best part – to see your product video ad come together.

Let’s face it, at this point you must be super winded already. Editing can get quite time consuming and expensive if you’re trying to work either professional tools or cloud-based tools that still focus on the editing process.

DailyCutting is a tool that helps you create your video with zero actual editing. It has all the tools you’ll need to create a minimal, yet effective product video, like striking titles, unique graphic elements, a rich media library, as well as a built-in voiceover feature.

The storyboard approach gets the job done quickly and helps you make a beautiful final product.

Three Examples of Effective Video Ads

Now, let’s take a look at some ad examples that can fire up your imagination and show you how it’s done!

Sugar Cosmetics: A text-heavy product ad with youthful energy

This first video ad by Sugar is a great example that you don’t need a super high budget for effective video marketing.

It mainly relies on sharp text and titles to highlight the unique benefits of their highlighter as the model shows how the product performs on the skin. You can easily achieve a similar kind of output to these short video ads examples with DailyCutting’s titles and graphic assets.

The advert is also infused with a fun and youthful energy thanks to the music and expressions of the actors.

You’ll also see the Sugar logo throughout the video. DailyCutting also allows you to add your logo to product ads, so you can keep the visuals minimalistic while still on-brand.

Easycase: A minimal product ad video

If you’re looking to highlight a product where smaller details or fine craftsmanship need to be highlighted, this video ad is a great one to use as inspiration. The one thing you’ll definitely need for this one is a high-quality camera with a macro lens that can capture these smaller details.

The absence of a voiceover is kind of neat because here the product quite literally speaks for itself. Instead of a voiceover, it actually uses dramatic music to build a crescendo leading up to the final reveal of the watch. DailyCutting’s wide audio library has got you covered here too – choose from our wide selection of music to achieve your desired effect.

The references to luxury come with the use of a stark white flatlay and props like the hourglass which themselves are quite minimal and inexpensive from a production standpoint.

Slack: Using humour to make the product shine

Last but not least, this video ad by Slack is super refreshing thanks to its mockumentary format. It’s an extremely entertaining and tactile advertisement, especially for a SAAS product where advertisers’ first thought may be to focus on the interface of the app.

Notice the focus on storytelling – it functions as a product testimonial and demo all-in-one. And it’s extra watchable since it uses humour to highlight a real-life case study of a workplace using its services. You can create a similar effect of the pop-ups seen in this video with DailyCutting’s range of video titles.

If you’re looking to really push the creative envelope with your social network advertising, this could be a great one to emulate. And if scripted tightly, it can even even be executed by members of your own team!

Wrapping Up Your Product Ad Video

Now that we’ve shared our top tips and a bunch of video ads examples to get you started on your video journey, go out there and make content that converts!

And don’t forget to check out DailyCutting for a smooth editing experience that you’ll keep coming back to.

The post How to make a Product Ad Video? [Format + Examples] appeared first on ChopChop.Video.