Product demo videos are an excellent content piece to add to your video marketing strategy. After all, the majority of people would rather watch demo videos than read about how a product works.
With the chance to show off exactly how your product works, highlight all its benefits, and instruct the viewer on the process, a product demo video can skyrocket your sales, if done effectively.
But with so much to cover in a single product video, it can be a bit tricky.
Using real-life demo video examples, we will show you the steps to creating a brilliant product demo video that’s sure to drive interest and sales!
Identify the purpose of your product demo video
Before you begin your product videos, you must decide on the purpose, audience and scope you want to go for.
With product demos, it can be as simple conceptually as setting aside a space in your room/office and filming the product itself or a set of hands interacting with it. This is a no-brainer route to go if your product is quite technical in nature.
Before you move onto creating the script, you must decide the scope of the product demonstration video itself. Is this video highlighting specific product features or does it provide a step-by-step instruction as to how your product can be used?
You could also try to focus on a single benefit or cater it to a specific subset of your target demographic that may have different use cases.
For example, if your product is a vegetable chopper, the protagonist of your product demo could be either a busy mom or a new cook. In the case of the mom, you could emphasise how it cuts down on the time spent in food prep. And with the new cook, you’d emphasise the ease of usage.
Keep the script short and sweet
This is a tip that we continuously emphasise, and it applies here too. All you’ve got is about 2 minutes to generate interest in your product through the demo video.
If you’re delivering instructions on a more complex process, break it down into separate videos for consecutive steps.
Use AIDA framework for an engaging explainer video
Whenever we’re mentioning marketing, the AIDA framework comes into play (Attention, Interest, Desire, Action).
The flow is like this: Describe your product, identify their pain point, demonstrate how your product solves that pain point, and end with a strong call to action.
With Attention, you want to get your viewer’s attention right away with a relatable situation in the first 30 seconds. Before moving ahead to the features, you must also use the opening to give a description of your product, complete with all the necessary details–like the model number, variant, etc.
Hook their interest by touching on a pain point specific to them, and then introduce how your product is the solution.
This video by Sinucleanse builds empathy right off the bat. Not only does it identify the user’s problem immediately, it even reinforces visually the frustrating past experiences of using alternatives to their product.
Now that you have their attention, here comes the main bit–the demonstration.
In this case, the demo video is both instructional and shows how easy it is to use the product, as well as the superior results and improved experience of the user. This part can take up about a minute to a 1.5 minutes.
Here’s the space for you to get creative. Check out how this demo video for famGADGET uses a testimonial-style video to walk the viewer through all the benefits of the product:
In the final 30 seconds, your goal is to build on the desire generated throughout the video by including a link to the website as the call to action.
Use simple visuals and graphics
Remember that a product demo is primarily educational, and the person watching is already being given a lot of new information to retain. This means that you want to keep the rest of the video as snappy and easy to follow as possible so as to not overwhelm them.
For example, in case of a software or SAAS product, you could easily make do with stock footage spliced with a screen recording of your tool or app.
This product demo by Anvl shows just how easy it is to do so. You’ll notice that it uses the first 30 seconds to set up the use case, and the rest of the video is screengrabs and recordings that show the Anvl dashboard and interface.
In this section, we see primarily text and simple graphics along with a powerful voiceover and epic music to highlight the points being made.
This effect can be achieved in a flash with DailyCutting. Not only does it have a great selection of sharp titles to emphasise talking points, it allows you to record voiceovers easily, and has an extensive stock library to choose from. If you need to add stats or charts, we’ve got that too.
Wrapping Up Your Product Demo Video
With our lowdown on creating killer product demo videos, you’re ready to make the best first impression for your audience and wow them with your product.
Remember to head to DailyCutting for a highly intuitive and fuss-free editing experience. Get started in minutes, even if you’ve never edited videos before.