Creating content is great. And the world of content creation is ever-expanding, with more opportunities opening up every day. But that can also lead to analysis paralysis if you’re a newbie figuring out where to begin.
So here’s the ultimate guide to the different types of content creators out there today.
Basically, if you are trying to find your niche and chase your dream like millions of other content creators, you’ve come to the right place.
We’re going to distribute content creators into four parts:
Type of Content Creator based on medium [writing, video-creation, etc]
Type of Content Creator based on business models: monetizing brand vs skills
Type of Content Creator based on platform: YouTube, Instagram, Twitter, etc
Type of Content Creator based on level of expertise: Expert, Newbie, Novice
You will definitely find your niche in one – or a combination – of these as you start your journey.
1) Types of Content Creators based on medium
In this context, when we say ‘medium’ we’re talking about your specific skill set. You like what digital creators do and you have a bunch of content ideas. But are you a writer? A photographer? Do you love making videos – the most in-demand form of content on the internet these days?
Let’s dive into each of these in detail.
Video is truly the future of content creation. Video creators are the holy grail of content marketing and usually include filmmakers, video editors, producers, directors, director of photography, and more.
But with new content creation tools in the market – such as ChopChop – it’s possible now to be everything rolled into one.
ChopChop, which is better than most other tools on the market, takes care of all the technical aspects of the video editing process, allowing you to focus solely on the creative parts. All you need is some great content ideas.
This means you can start thinking of launching your YouTube channel and creating good content as soon as possible!
Successful content writers showcase their skills and storytelling through their words. These could be 2-3 word slogans, long-form pieces, white papers, or website content. These skillsets are essential for content marketing.
This can also be divided into further specializations based on industry (we’ll get into technical content writing or blog content in future blog posts, but here’s a good blog to read in the meanwhile).
Photographers can also be categorized further down based on the industry and type of work they do. From flatlays to landscapes, photography is a pretty wide-reaching arena where you can find great success working on the brand side, freelancing, or even selling their prints and doing freelance work.
Graphic design is a whole universe in itself. It encompasses everything from creating everyday social media graphics, animations, landing pages,
etc. to packaging design, motion design, 3D renders, game design, and more.
There’s jobs to be done for a graphic designer at virtually every level of creating any new product or idea, right from ideation to packaging. Like writers, they form the backbone of content marketing.
Working with audio also allows you to experiment a bunch to become the content creator you want to be, whether it’s self-producing a personal show or handling production for clients for web content.
There’s plenty of room for experimentation here too. You can start a chat show-type podcast, or deep dive into a particular subject/area, or start creating a series with a narrative that unfold over various episodes.
2) Types of Creators based on business models
Content creators can be categorized based on who they represent – either themselves, or a third-party brand or individual. Basically, are you building your own brand or working off someone else’s marketing strategy.
Monetizing your personal brand
This includes anyone putting out content on their own social media accounts as their main (or potentially their main) source of revenue. Social media content can overlap across visual, audio, graphic design, video blogging, etc. These posts can go up anywhere, from Facebook to LinkedIn and anything in between. The biggest skills you’ll need to have or develop are content planning, marketing strategy, and of course creating great content consistently.
Monetization: A social media creator tries to monetize their personal brand. For example, I build a massive following on Twitter, Instagram or YouTube, and make money through the platform or through brands paying me to promote their products or services on my channel.
Monetizing your skillset
Next up, we have creators for marketing brands. Their role is pretty much the same as social media creators, except they push out content on the social media feeds of other brands. Marketers and folks in the advertising field, experts in content strategy, and social media managers fall under this category. This falls under the influencer marketing bucket, and you will probably be interacting with folks who share a common target audience and potential customers (especially those with no content team).
Monetization: In this case, you’re monetizing your skill rather than your personal brand. So brands will pay you to create for them – from podcast content to case studies and everything else – as opposed to paying you for promoting their brand on your channel.
3) Types of Creators based on platform/ channel
The third categorization is based on what kind of content you create and what’s the best platform for it.
For graphics and photographs, Instagram is probably right for you. Twitter is a great place for long insightful threads. YouTube is amazing for long-form video such as product reviews, travel vlogs, recipe videos, etc.
Let’s dive into these.
YouTube is the home of user-generated content. YouTube content creators generally dabble in creating more long-form video content. Think vlogs, tutorials, DIYs, etc. With the introduction of YouTube shorts, snackable content is also picking up, but the platform is still dominated by video creators that make longer content.
Instagram creators are often active on other social media platforms, and this just happens to be one of the places where they connect with their audience. However, Instagram has proven itself to be a great medium to get discovered and engage with followers, through features like Reels and Live.
TikTok shot up to the top of the charts in terms of popularity, especially for brands and figures with younger, Gen Z audiences. The video making app pushed the limits of creativity and helped individuals build communities organically. TikTok creators can do just about anything – from singing to reviews and mini-vlogs to tutorials.
4) Creator based on level of expertise
Your level of expertise on the industry or field can influence the type of content creator you become. Though you should be looking at a mix of instructional, informative and entertainment as your content marketing pillars, there’s one you’ll likely lead with.
Expert/ Industry Insider
If you’re an expert in your field, it would make sense to mostly make instructional content. Being an expert also gives you access.
For example, say you have knowledge of a super niche and specialized field like Web3. You can use that to become a technical content writer.
You have the option of monetizing through instructional courses, mentorship, books, or sometimes even content calendars / content plans, on top of your existing digital marketing content.
Being a novice yourself does not mean you can’t make educational or instructional videos. If this is the case, you can take them through your audience through your own journey from novice to expert. In fact, if you get your tone and personality right, there’s a good chance audiences will latch on to you for relatability. Another way to approach content creation as a novice would be to interview experts in your field.
Just like the novice creator, the newbie too is in a position to deliver educational content to their audiences, as they have lots to offer in terms of engaging your audience through your journey into this field.
If you’re transitioning from another field, this can be a great way to document this jump and reach out to others in that niche by doing more blog posts, vlogging style or other digital content.
It’s a great opportunity to share in-real time the content creation process that you’re on and really show your progress. You can inspire others like yourself to go down the same path.
Are you looking to become a content creator?
Ready to jump into the Creator Economy? While the most important thing about content creation is to find the intersection of your skillset, your interests and the different content types out there. But it’s increasingly clear that video-creation is a great skill to have in your arsenal.
A tool like ChopChop allows you to create great video content even if you’ve never edited a video before in your life. It does this by splitting all editing tasks into two categories – creative and technical. As long as you have a strong story to tell, you can easily turn it into a high-quality video on ChopChop.
For more details on the features, check out this post!
And good luck on your journey!