The Great Resignation is upon us, folks. More than ever before, people are dipping their toes into the freelance world. The barriers to entry have never been lower thanks to social media.
And if you’re looking to become a content creator in 2022, the world is truly your oyster.
But before you take the content creation world by storm, make sure that you have domain knowledge. Here’s our check-list of all the things you need to succeed as a content creator in 2022:
Find a niche
The first piece to cracking the content creator puzzle, a niche or domain knowledge is simply an area of interest or expertise that will define your personal brand. By niching down, you give your content a direction and help relevant viewers find you more easily. And it can reduce your competition drastically.
Since you must deliver value through any content piece, the goal is to solve a unique problem with each one. And identifying what domain knowledge to settle on is about finding that problem (which others have yet to solve, or you can solve better than others already have!)
Start with your skills or interests, and assess them to see whether they can be monetised and if there’s sizeable demand for it. Research what others in the field are doing and try to find gaps that you can leverage.
Say you started with creating book review videos. You could focus your domain knowledge on Young Adult Fiction book review videos for students.
Google’s Keywords Tool is a great free resource to explore different domain knowledge and see how competitive they are. Start with two to three niches and add more as you grow.
Domain knowledge is critical if you’re creating informational or instructional content.
Let’s say you want your niche to be cryptocurrency or data science. You’re noticing there aren’t as many creators in this field because it requires high technical expertise. Only problem is, you’re a beginner in crypto/ data science yourself. But, if you really put the time in to build that domain knowledge, you could bring that domain expertise!
Develop it by taking an online course on platforms like Coursera and Skillshare, reading books, following industry thought leaders, finding an expert to mentor you – or better yet, a mix of these.
Content Plan/ Social Media Calendar
When you’re just starting out, consistency is paramount. You might just reluctantly post your first few pieces of content, but pushing them out will instil discipline. Think of it like sowing the seeds for your content creation career.
Brainstorm a list of topics to cover and map out which you’ll be posting when. For example, machine learning, becoming a data scientist or feature engineering. Work backwards from there to plan out next steps and use it to keep yourself accountable. If you’ve planned content in advance, you’re less likely to flake or procrastinate.
Once followers slowly start trickling in, they’re more likely to stick knowing they’ll get more of what they came for at regular intervals. There are loads of social media calendar tools out there, so make it as bare bones or as fancy as you want.
Focus on delivering content (the perfect set-up can wait!)
It’s amazing the kind of things you can get done with just a laptop, your phone, and the internet these days. Trust us, you don’t need the newest DSLR or wireless mic or fancy home office to create thumb-stopping work.
That will come as you grow. Start wherever you are with a focus on delivering quality content first. If you do it right, you’ll soon be able to upgrade your set-up.
Social media platforms that work best for you
Trying to cover all the social media platforms at once isn’t just inefficient, but it can also lead to burnout.
Do a bit of research to figure out where your target audience tends to converge, and stick to that platform. Study the platforms on which your potential competitors are sharing their content.
We’d recommend keeping it to three at most and prioritising super strategically depending on your goals.
To get discovered, build credibility and hone your personal brand, a portfolio of your best work is an absolute must. It could even be as simple as a WordPress site, an Instagram page, or even a Google Drive folder with the relevant files to start with.
When you’re ready to invest in a website, there’s tools like Squarespace and Wix that help you design gorgeous sites, no coding involved.
Harnessing the Power of Video
If you’re a content creator who isn’t leveraging video in the world of reels, YouTube and TikTok, hop on that train fast. Especially if video is not your primary medium.
And it doesn’t have to be difficult. The key is figuring out how to repurpose your work for video – whether that’s a blog post, photography, or other piece of content.
Video, especially short-form video, can be your ticket to faster growth across social media channels. And hey, who knows, maybe you could go viral!
And if you’re worried about spending more time learning about video creation and editing, ChopChop’s online video editor has got you covered. Check out this video for a quick walkthrough.
Our user-friendly editing platform has everything you need to get started from graphics and titles to media libraries and voiceover recording.
Wrapping Up Your Checklist for Content Creation (with Domain Knowledge)
We hope this check-list helps you put your best foot forward this year.
If you’re committed to content creation, be sure to stick around because we’ll be putting out lots more blog posts to help you out on your journey. You can also read on here about habits you should nurture to become a successful content creator.
And don’t forget to check out ChopChop and iversify your content through video today!