The barriers to entry for content creation have never been lower, folks. It’s 2022, and with creators now set to rule the communications and marketing world, standing out is crucial to crush the competition and get your next gig.
You need to inherently bring a new perspective to your content. Your background, skills, creative process, and goals as a content creator are unique to you.
That said, a resume is not nearly enough. You must show people the content you create and what you’re capable of. And an online portfolio is a super effective way to showcase your projects and really tell your story.
And no, a Google Drive folder labeled ‘portfolio’ no longer cuts it!
Keep reading for our tips on creating a portfolio and a round-up of 3 stunning content creator portfolio examples to get your creative juices flowing!
Why should I make a content creator portfolio?
To Display Your Work
A portfolio is your digital first impression. Not only does it show clients that you have a solid body of work and point them to your areas of expertise, but it also gives a sense of the quality of output they’ll be paying for. So give them their money’s worth!
To Build Your Personal Brand
A portfolio is pretty much the cornerstone of your personal brand. Feel free to add more information about your background, content creation process, and even testimonials.
To Curate Your Story
Remember that a portfolio is a highlight reel that also tells your story. Don’t throw in everything you’ve ever done from your high school days. Two things are key here–relevance and recency. Just like a writing portfolio or your social media posts, a key part of content creation for your portfolio is also knowing what to leave out, so be intentional with it.
Where can I create a content creator portfolio?
Depending on your industry, you can get creative with it. But bottom line, a portfolio should load quickly, be easy to skim, and visually appealing.
A personal website is a no-brainer, but external sites and certain no-code platforms make it quicker and easier.
Those working in social media, photography or video can use an Instagram page as their portfolio. If you’re looking for free no-code options, sites like WordPress, Notion, Medium and Wix are excellent.
For design portfolios, you can check out Behance, Dribbble, Adobe Portfolio, and more here.
For writer portfolios, there’s Muckrack, Pressfolios, and others you can read more about here.
Content Creator Portfolio Examples
And now without further ado, we’ll look at 3 creative portfolio examples, from across freelance writing, graphic design, and the creative arts.
Here’s one of the writing portfolio examples from David Burn.
Key Takeaway – Position yourself as a service provider/domain expert and have a clear call to action.
If you want to go the minimal route, David’s website ticks all the boxes.
All the other stuff is in a hamburger menu on the side. The home page contains the bare necessities–a short bio, a call to action, and his writing samples.
In fact, he showcases his writing skills right from the home page with a succinct headline that captures his diverse experience and what he can do for clients.
Right below that, he lists the top brands he’s worked with to bolster his expertise. The ‘Let’s Make A Plan’ call to action is front and center so potential clients know exactly where to go without any additional clicks.
This online writing portfolio example is great no matter what industry you’re in, as it shows you how to position yourself as a service provider from the get-go.
For more inspiration, check out this article https://www.journoportfolio.com/blog/12-of-the-best-writing-portfolio-examples-in-2021/
Next up, we have Moritz Oesterlau representing the design arm of content creation.
Moritz Oesterlau - UX Design Portfolio
Key Takeaway – Dive deep into your process, without losing your personal flair.
For a field like design, it is crucial to explain your thinking and show your process. Moritz just does that super effectively.
Despite having six years of experience, his portfolio design only contains three projects.
Even if you don’t click on his case studies, you’ll get a sense of what the project was about ‘web design and branding’ and know the constraints he is capable of overcoming. For example, the above case study mentions strategic thinking and working with a limited time and budget.
He packs in a lot of info in the limited amount of text on this page. Through the gif on the top of the page and his use of emojis, his personality still shines through. And that’s something you should be aiming for with your content creator portfolio.
Check out more effective design portfolio sites here https://blog.hubspot.com/marketing/graphic-design-portfolio
Louis Websdale - Video Editing Portfolio
Key Takeaway – Make your content easily accessible, and don’t forget about SEO.
You’ll notice that Louis has embedded his showreel and videos right into the home page for easy access.
Using a consistent accent color like blue helps the website appear less cluttered and more cohesive.
We know freelancers are always hustling, so if you also offer multiple services as he does, make sure your website is organized and makes each content type easy to locate.
One thing even the best content creators overlook when making their portfolio websites is SEO. Remember, if your website ranks, you can skyrocket your earnings. Don’t forget to optimize and signpost key things like your area as he has done here.
But... the future is Video Portfolios!
While having a website is great, the simplest way to catch someone’s attention is to create a video that showcases your work. This might be either in terms of a simple showreel, or your story and background in video form. The big advantage here is that you can simply attach the video to any email you’re sending across to potential clients or even just send it across on a messaging app.
And making a video isn’t hard at all – check out DailyCutting’s online video editor, which has been built for first-time creators. You need absolutely no knowledge of editing or design. The storyboard approach allows you to focus on the narrative, while all technical aspects like animation, transitions, audio mixing, is taken care of by the tool itself.
It’s got all the features you’ll need to get started–from a media library to a voiceover recording feature–with a fuss-free editing experience that’ll get you up and running in no time.
Are you looking to create a portfolio?
Now that you’ve seen the possibilities with these 3 content creator portfolios, brainstorm and decide how you will showcase the best of your content. Remember, quality over quantity!
And don’t forget to check out DailyCutting for video editing made easy.