Let’s talk about one of the more overlooked aspects of being a content creator today – hashtags!
Hashtags for content marketing aren’t given their due because they can be tough to crack, but they can really help your discoverability if optimized correctly.
Now you may be wondering, why should I use hashtags as a content creator, and do hashtags work? Social media algorithms aren’t a matter of pure luck, and hashtag marketing can help your audience find you easily and bolster your overall social media strategy.
After all, hashtags were created to categorize content and make it easy to find and sort. Don’t worry if you haven’t made use of them yet, it’s never too late to start.
Hashtag strategies for content creators can vary widely based on the platform. Here are a couple of best practices and tips to keep in mind as a rule of thumb:
1. Understand which hashtags actually count
Successful hashtags mean no punctuation marks, extreme capitalization, special symbols like ‘_’ or any of that stuff.
Also, it’s super important that you know when hashtags do and don’t count for your chosen platform.
For example, a hashtag placed in a comment on Instagram works, but this is not the case with a comment made on a LinkedIn post.
2. Use 3 -5 hashtags that align with your content niches
This is the cardinal rule. And it doesn’t just have to be limited to your content pillars, but also what you have to offer as a creator, your identity (like female-owned), and your location.
For example, if your starting point is a hashtag like #smallbusiness, you can also add hashtags like #smallbusinessindia to make it more specific.
3. Use the search feature to identify popular hashtags
You can do this across platforms, from Instagram to LinkedIn. Do some hashtag digging on your own and see which hashtags users are searching for by typing in the search bar and seeing what comes up.
The most popular ones will appear at the top, and you can decide which to prioritize based on this.
Check out an example with YouTube hashtags below:
4. Use 2-3 trending hashtags and 1-2 niche hashtags
The most sought-after hashtags can be aligned with new trends or more broad-based hashtags like #fyp on TikTok.
The reason for using a mix is so that you aren’t just relying on hashtags that may have already reached their saturation point.
You want to cover all your bases – popular hashtags will be the ones that people are already searching for, and niche hashtags will be the ones where your content will have higher visibility.
You could also create your own unique hashtag, which can help your audience find all your posts categorized in one spot.
And if they choose to follow that hashtag (LinkedIn, Twitter, and Instagram have this option), it’ll signal a deeper and longer level of engagement with your content.
5. Keep tabs on hashtags of interest
Certain platforms like Instagram and LinkedIn allow you to follow hashtags. This is something you should do as early as possible in your content creator journey. Doing so will show you popular posts from that hashtag on your feed.
It will allow you to keep an eye on the kind of content and the kind of creators performing well using that hashtag, along with the overall trends in that space.
6. Track your hashtag metrics and optimize accordingly
Tracking your hashtags is crucial as it will help you figure out which ones to ditch and which to keep. Luckily, there are a bunch of tools available that can help you generate and analyze the performance of hashtags. More on that in the next section.
What we have said here is the general rule of thumb. Every few months, you’ll find someone out there claiming they have cracked the code to nailing hashtags for content creators and others, but the truth is that it takes a lot of experimentation to find a combo that will work for you.
Now that we’ve covered the basics, let’s learn more about some of the tools available that can help you generate hashtags outside of the search bar.
Hashtag Tools for Content Creators
There is a wide range of paid and free tools available to help you out with hashtags. Most of them work on a similar premise.
You enter an image or an existing hashtag, and they spit out a list of 3 – 5 suggested hashtags that would work well alongside it.
Along with that, many of the paid options offer analytics features that can help you see how well certain hashtags are performing and whether they’re worth incorporating or not.
For a list of 11 vetted hashtag generator tools, check out this article by Influencer Marketing Hub.
Wrapping Up Hashtags for Content Creators
Now that we’ve given you the lowdown about hashtags for creators, it’s time to get down to it and start researching the best hashtag options for your brand.
Remember, there’s no one size fits all approach and it’s all about experimenting as you go, so don’t be disheartened if you don’t crack it at first!
Keep checking our blogs for more actionable tips on making it through as a content creator.