We’ve all been there.
You spend hours fine-tuning a video for social media or invest heavily in professional agency.
Then… silence.
Five likes (two from family), two shares (one from your co-founder), and 118 views (45 from you refreshing the page).
Sound familiar?
In today's crowded digital world, even the best videos can quickly get lost in the noise. This is where Video Flows come in – and they’re about to transform how you approach video marketing.
What are Video Flows?
Imagine this: Instead of relying on a single video to grab attention, Video Flows deploy a strategic sequence of videos that reinforce your message at multiple touchpoints. Each video connects to the next, guiding viewers through an engaging journey that keeps them moving toward your goals – whether it's driving sign-ups, boosting brand awareness, or promoting an event.
Video Flows help you move beyond the “hit-and-hope” model of video marketing by:
- Reinforcing your message at multiple stages.
- Boosting the odds of your content being seen by the right people.
- Keeping your audience engaged over time rather than banking on one video to do all the work.
It’s a simple yet powerful shift from “post and pray” to a deliberate, results-focused strategy.
How Video Flows work
Think of Video Flows as the video version of drip email campaigns. They’re designed to deliver your message at carefully timed intervals, continuously nurturing your audience.
Here’s why this matters:
- Email drip campaigns achieve 80% higher open rates and three times the click-through rates compared to single emails.
- Video Flows apply the same principle, keeping viewers engaged over time, steadily moving them closer to conversion – whether that’s a purchase, sign-up, or heightened awareness.
Rather than betting everything on a one-time interaction, Video Flows nurture your audience, increasing the chance they'll take action.
Why touchpoints matter
Research shows that it takes an average of 6-8 interactions before a person makes a purchase decision. Every interaction (or touchpoint) with your brand counts.
Video Flows fit perfectly into this strategy by structuring a series of short videos, each one serving as a mini touchpoint. These bite-sized pieces of content ensure your audience receives a steady, digestible stream of information, leading them through their journey to conversion.
Video Flows: examples & templates
Let’s look at how Video Flows can be used in a real-world scenario:
- Generate Sign-Ups: Launching an app? Don't just make an announcement and cross your fingers. Start with a teaser, follow up with a quick product explainer, showcase a customer success story, and finish with a call-to-action that encourages purchase. It’s a full journey from curiosity to trust to action. Check it out here.
- Event Promotion: Want to generate buzz for an upcoming event? Use a Video Flow that starts with this snappy announcement, introduces key speakers, highlights major takeaways, and closes with a final urgent call to sign up.
At ChopChop, we’ve created templates to make this process easy, allowing you to quickly build out a flow that’s tailored to your campaign goals.
Why Video Flows are the future of video marketing
The future of video marketing isn’t about creating one-off pieces of content and hoping they stick. It’s about building a structured, cohesive strategy that drives consistent engagement and measurable results.
Here’s why Video Flows are the future:
- Scalability: As your business grows, so do your video needs. Video Flows let you scale your video strategy without starting from scratch every time.
- Efficiency: Rather than producing endless amounts of new content, a strategic flow maximizes the value of every video.
- Persistence: Just as drip email campaigns increase conversions, Video Flows do the same by delivering your message at the right times in the right way.
Ready to try Video Flows?
It worked for us, and it can work for you. Whether you’re looking to build brand awareness, drive engagement, or generate leads, Video Flows ensure your audience gets the message again and again – in all the right ways.
So, are you ready to give Video Flows a try and see how they can revolutionize your approach to video marketing? We can't wait. You shouldn't either. Get started for free!
